Lahcène Guerrouj

Lahcène Guerrouj

Head of Leadership Comms, Internal Comms & Thought Leadership at NEOM

Qualifications

Head of Leadership Communications, Internal Comms and Thought Leadership at NEOM

Former Content Marketing Strategy and Global Localization Manager at Salesforce

Senior content leadership at Microsoft, Juniper Networks and LexisNexis

Expertise

Content marketing

Localization

Content strategy

Globalization

Internal communications

SEO

Lahcène Guerrouj is a content marketing, communications and localization leader currently heading Leadership Communications, Internal Communications and Thought Leadership at NEOM, where he advises the MD&CEO and was originally brought in to build the Content & Thought Leadership department. He previously led content marketing strategy and global content and localization for Salesforce across EMEA and APJ, and held senior content roles at Microsoft, Juniper Networks and LexisNexis. His work consistently spans content strategy, localization and multilingual content operations.

Experience

Head of Leadership Comms, Internal Comms & Thought Leadership at NEOM

Nov 2024 — Present · 1 yr 8 mos

Leads leadership marketing, internal communications and thought leadership, advising the MD&CEO and DCEO.

Director Content Marketing (A), Global at NEOM

Aug 2022 to Dec 2024 · 2 yrs 4 mos

Built NEOM's Content & Thought Leadership department, including content operations, localization services and SEO strategy.

Manager, Content Marketing Strategy EMEA at Salesforce

Apr 2018 to Aug 2022 · 4 yrs 4 mos

Owned EMEA content strategy across personas, products and industries.

Global Content Marketing and Localization Manager at Salesforce

May 2016 to Apr 2018 · 1 yr 11 mos

Ran EMEA and APJ content strategy and the localization process, budget and delivery.

Global Senior Content Manager at Microsoft

May 2014 to Jul 2015 · 1 yr 2 mos

Managed content across multiple CMS platforms and languages, including Skype.

Head of International Content & Operations at LexisNexis

Jul 2008 to Sep 2012 · 4 yrs 2 mos

Led international content operations and offshore teams across EMEA, South America and Asia.

Qualifications

Head of Leadership Communications, Internal Comms and Thought Leadership at NEOM

Former Content Marketing Strategy and Global Localization Manager at Salesforce

Senior content leadership at Microsoft, Juniper Networks and LexisNexis

Expertise

Content marketing

Localization

Content strategy

Globalization

Internal communications

SEO

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