Qualifications
15+ years of B2B SaaS marketing and go-to-market leadership
Global marketing executive leading full-stack marketing at Smartcat
Experience across product marketing, solutions marketing, and enterprise growth
Education
M.A., International Business, University of Florida
B.S.B.A., Marketing, University of Florida
Expertise
B2B SaaS marketing
Product marketing
Go-to-market strategy
AI-powered growth
Enterprise marketing
Global content strategy
Nicole DiNicola is Senior Director of Product Marketing at Progress Software and a high-performing, empathetic global marketing leader with over 15 years of experience in B2B technology. She previously served as Global VP of Marketing at Smartcat, leading global marketing strategy, growth, and enablement for AI-powered content and localization solutions.
Experience
Senior Director, Product Marketing at Progress Software
Feb 2026 — Present · 8 mos
Global VP of Marketing at Smartcat
Feb 2025 to Feb 2026 · 1 yr
VP of Product Marketing at SOCi, Inc.
Nov 2023 to Feb 2025 · 1 yr 3 mos
Senior Director, Product & Solutions Marketing at Qualtrics
Apr 2021 to Nov 2023 · 2 yrs 7 mos
Director, Product Marketing at Qualtrics
Dec 2018 to Apr 2021 · 2 yrs 4 mos
Articles (2)
Events & webinars (3)
15+ years of B2B SaaS marketing and go-to-market leadership
Global marketing executive leading full-stack marketing at Smartcat
Experience across product marketing, solutions marketing, and enterprise growth
M.A., International Business, University of Florida
B.S.B.A., Marketing, University of Florida
B2B SaaS marketing
Product marketing
Go-to-market strategy
AI-powered growth
Enterprise marketing
Global content strategy
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