Qualifications
Trilingual content marketing strategist and writer
Experienced in LLM-powered content systems and enterprise go-to-market content
Published Smartcat author on localization, AI translation, and L&D enablement
Education
B.A., Language Interpretation and Translation, University of Alberta (2005-2009)
Expertise
AI translation
LLM-powered content systems
Localization ROI
L&D localization
Multilingual content operations
Enterprise go-to-market content
Loie Favre is a trilingual content and AI leader at Smartcat who builds LLM-powered content systems and leads global go-to-market initiatives rooted in localization expertise. She writes practical guidance on AI translation, localization ROI, L&D globalization, and multilingual content operations for enterprise teams.
Experience
Senior Manager, AI Marketing Automation at Smartcat
Jul 2025 — Present · 1 yr 3 mos
Senior B2B Content Marketing Strategist at Smartcat
Oct 2022 to Nov 2025 · 3 yrs 1 mo
Freelance Content Writer and Manager, Translation & Localization Expert at Alconost
May 2020 to Jan 2021 · 8 mos
B2B Fractional Marketing Leader at loiefavre.com (Self-employed)
Apr 2020 — Present · 6 yrs 6 mos
Head of Translation and Adaptation at AndroidPIT (Fonpit AG)
Sep 2016 to Mar 2018 · 1 yr 6 mos
Articles (63)
How to ensure effective usage of Smartcat on a daily basis
Translation & Localization Blog
5 Things We Learned at Smartcat Summer: The Final Destination
Translation & Localization Blog
Multimedia Marketing: What It Is, Why It Works, and How Global Brands Get It Right
Translation & Localization Blog
Inside the eBay Lunch & Learn: How a Global L&D Team Is Scaling Localization with Smartcat
Translation & Localization Blog
How to Prove Translation ROI and Build a Stronger Business Case for Localization
Translation & Localization Blog
Why Teams Are Switching from Phrase to Smartcat (And How to Do It Seamlessly)
Translation & Localization Blog
Regulatory Pressure Is Breaking Global Training—How to Retranslate SCORM, Storyline & Rise Courses Faster
Translation & Localization Blog
Smartcat vs Crowdin: Why Enterprises Make the Switch
Translation & Localization Blog
How to Localize Rise-Built eLearning Courses With Smartcat AI
Translation & Localization Blog
What Is Translation Memory Management & Why Do You Need It?
Translation & Localization Blog
How to Translate PPT Files Into Any Language With Smartcat AI
Translation & Localization Blog
What Are Top Translation Software Solutions for Translators?
Translation & Localization Blog
Bill 96 Quebec Summary: How to Navigate Quebec's Language Law
Translation & Localization Blog
What Is Translation? Maximizing Communication Across Languages
Translation & Localization Blog
How to Create Glossaries for Content Translation
Translation & Localization Blog
How to Localize TikToks: Translate Videos With Smartcat AI
Translation & Localization Blog
What Is an XLIFF File? A Comprehensive Guide for Course Creators
Translation & Localization Blog
What Are the Best AI Translation Tools?
Translation & Localization Blog
How Buyer Journey Localization Improves ROI on Global Marketing: Guide+PDF
Translation & Localization Blog
6 Best Practices from Cummins on Scaling Global Sales Enablement Content with AI
Translation & Localization Blog
SCORM News: Translate an Entire Learning Experience in One Go
Translation & Localization Blog
Media Production Didn’t Get Faster. It Got Rewired.
Translation & Localization Blog
The Do's And Don'ts Of Using AI Agents For Localization In Global Marketing Campaigns
Translation & Localization Blog
Top Insights from DevLearn 2025: What L&D Leaders Should Know for 2026
Translation & Localization Blog
Using AI Agents in Learning and Development: Your Questions Answered
Translation & Localization Blog
7 Essential AI Skills Every L&D Leader Needs to Master Global Training
Translation & Localization Blog
Building an AI-First Marketing Team: Insights from Smartcat Marketing Leaders
Translation & Localization Blog
Translate PDF to Spanish without losing formatting: step-by-step guide
Translation & Localization Blog
Choosing the best translation website for your business
Translation & Localization Blog
How to choose the right LMS: A step-by-step guide
Translation & Localization Blog
Learning Management Systems: The Complete Guide for 2025
Translation & Localization Blog
Expanding global life sciences operations with AI-driven content generation and translation
Translation & Localization Blog
The key to success in Japanese markets: Insights from Hubspot localization expert Satomi Shimizu
Translation & Localization Blog
Best Learning and Development Conferences in 2024 & 2025
Translation & Localization Blog
Introducing Our Latest Course: Create and Translate Learning Content with Smartcat AI
Translation & Localization Blog
Creating Accessible and Inclusive Video Courses: A Guide
Translation & Localization Blog
AI in eLearning: Steps Towards Learning Excellence
Translation & Localization Blog
How to Make Training Videos More Engaging [Your Ultimate Guide]
Translation & Localization Blog
How to Create a Video Course for Global Teams
Translation & Localization Blog
Localization trends: beat them to the punch before 2025
Translation & Localization Blog
Is dubbing AI safe to use in your business videos?
Translation & Localization Blog
What is AI content moderation and how does it benefit businesses?
Translation & Localization Blog
15 Best AI content tools for easy content creation
Translation & Localization Blog
Introducing Smartcat Academy: Learn how to use the Smartcat platform and translation best practices
Translation & Localization Blog
Video localization best practices to enhance global reach
Translation & Localization Blog
Top words of 2023: Which year-defining words made the list?
Translation & Localization Blog
Key insights from experts on the rise of generative AI in content creation and localization
Translation & Localization Blog
Smartcat, the essential Language AI platform for the global enterprise, launches multilingual generative AI content creator
Translation & Localization Blog
10 Key Learning and Development Statistics for 2024
Translation & Localization Blog
How to Build a Learning and Development Strategy
Translation & Localization Blog
What is multimedia localization? The ultimate guide
Translation & Localization Blog
White Paper: The rise of Generative AI, and Automation in Localization as key business drivers
Translation & Localization Blog
Mobile app localization: Everything developers need to know
Translation & Localization Blog
Content localization: Strategies, challenges, solutions, and best practices
Translation & Localization Blog
Business translation: How companies boost their global presence and revenue
Translation & Localization Blog
How to hire translators: 7 best practices to source top linguists
Translation & Localization Blog
Localization ROI – How to prove your returns and secure budgets
Translation & Localization Blog
5 localization horror stories that will keep you up at night
Translation & Localization Blog
Smartcat study reveals key gaps in linguistic supply chain efficiency
Translation & Localization Blog
Localization strategy: The ultimate guide for businesses
Translation & Localization Blog
Top Localization mistakes and how to avoid them
Translation & Localization Blog
Blockchain translation – tips to take your project global
Translation & Localization Blog
Navigating the EU Digital Rulebook: 8 Regulations for Doing Business in Europe (2026)
Translation & Localization Blog
Events & webinars (7)
Meet Smartcat at Learning Tech 2026 in London - Stand #L05
April 29, 2026
London, UK
Take Your Content Global: Working with AI Agents, Without the Rework
September 24, 2025
Online
Accelerate Global Time to Market with Smartcat AI's Figma Translator
May 7, 2024
Online
Incorporating Localization Best Practices into L&D Curriculum Development
June 15, 2023
Online
Localization Industry Outlook 2023: Breaking Molds and Shaping Trends
November 15, 2022
Online
Panel discussion: "The importance of community in the translation and localization industry"
May 27, 2021
Online
No source attached: When translators decide to become (copy?)writers "{Panel discussion}"
September 9, 2020
Online
Trilingual content marketing strategist and writer
Experienced in LLM-powered content systems and enterprise go-to-market content
Published Smartcat author on localization, AI translation, and L&D enablement
B.A., Language Interpretation and Translation, University of Alberta (2005-2009)
AI translation
LLM-powered content systems
Localization ROI
L&D localization
Multilingual content operations
Enterprise go-to-market content
Our Editorial Guidelines
Every Smartcat article is human-written and fact-checked by professional linguists, localization specialists, and experienced editors, with generative AI used for research only. We vet all content for accuracy, educational value, objectivity, and clarity.
