Chris Taylor

Chris Taylor

Chief Growth Officer at Left Lane Capital

Qualifications

Chief Growth Officer at Left Lane Capital, a global VC and growth equity firm

Former CMO at SmartAsset and Automattic (WordPress); SVP/VP Marketing at 1-800-Flowers

Marketing career rooted in data analytics and strategy, with early leadership at E*TRADE

Expertise

Growth marketing

Performance marketing

Marketing analytics

AI in marketing

Go-to-market strategy

Brand development

Chris Taylor is Chief Growth Officer at Left Lane Capital, a $2B venture capital firm focused on investments in B2C and B2SMB companies. Chris works with the portfolio of nearly 90 companies on their highest priority go-to-market needs, which are increasingly AI-focused. Previously, he led marketing at 1800Flowers, WordPress, and SmartAsset. His entry into marketing was as a data analytics and strategy leader and his deep interest in applying computational solutions to marketing challenges has been a career-long theme. Chris received a BS in Economics from Duke University. He lives in New York with his wife and three kids.

Experience

Chief Growth Officer at Left Lane Capital

Jul 2023 — Present · 3 yrs

Works with portfolio company founders and marketing leaders to accelerate growth, leaning heavily into AI across 100+ companies.

CMO at SmartAsset

Apr 2019 to Jun 2023 · 4 yrs 2 mos

First CMO; grew annual revenue to over $100m and built a performance marketing function.

CMO at Automattic

Mar 2016 to Apr 2019 · 3 yrs 1 mo

Led marketing across WordPress.com, Jetpack, and WooCommerce; grew the team to 40+.

SVP Marketing at 1800flowers.com

Oct 2014 to Feb 2016 · 1 yr 4 mos

Managed all digital and traditional media plus marketing planning and strategy.

VP, Online Marketing at 1800flowers.com

Oct 2013 to Sep 2014 · 11 mos

Managed digital off-site marketing: display, SEM, affiliates, social, and flash sales.

VP, Marketing at E*TRADE Financial

Apr 2009 to Sep 2013 · 4 yrs 5 mos

Led a team of 25 in marketing analytics, research, website, and direct marketing.

Qualifications

Chief Growth Officer at Left Lane Capital, a global VC and growth equity firm

Former CMO at SmartAsset and Automattic (WordPress); SVP/VP Marketing at 1-800-Flowers

Marketing career rooted in data analytics and strategy, with early leadership at E*TRADE

Expertise

Growth marketing

Performance marketing

Marketing analytics

AI in marketing

Go-to-market strategy

Brand development

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