Andrew Federici

Andrew Federici

Former VP of Marketing at Smartcat

Qualifications

Marketing executive with 15+ years scaling B2B SaaS brands and GTM teams

Former VP of Marketing at Smartcat, leading GTM for AI content generation and translation

Now Chief Marketing Officer at SightCall

Education

MBA, University of Maryland - Robert H. Smith School of Business

Expertise

Go-to-market strategy

Demand generation

B2B SaaS marketing

AI content & translation marketing

Revenue growth

Brand building

Innovator, entrepreneur and marketing leader with 15 years of experience both creating and accelerating brands by assembling winning teams and creating groundbreaking marketing and product innovations.

Experience

Chief Marketing Officer at SightCall

Mar 2025 — Present · 1 yr 4 mos

Leads marketing for a visual-intelligence service platform.

Founder at Moustrap

Nov 2024 — Present · 1 yr 8 mos

Precision ergonomic tools for designers.

Vice President, Marketing at Smartcat

Jan 2022 to Nov 2024 · 2 yrs 10 mos

Scaled marketing pipeline 7x and led GTM for AI content generation, supporting a $43M Series C.

Vice President, Marketing at DayTwo

Jul 2019 to Dec 2022 · 3 yrs 5 mos

Led GTM for an AI precision-health platform through a $37M Series C.

Head of Web Strategy, Global Business Marketing at Facebook

Mar 2017 to Oct 2018 · 1 yr 7 mos

Led business-marketing web strategy (promoted to Pod Lead).

Qualifications

Marketing executive with 15+ years scaling B2B SaaS brands and GTM teams

Former VP of Marketing at Smartcat, leading GTM for AI content generation and translation

Now Chief Marketing Officer at SightCall

Education

MBA, University of Maryland - Robert H. Smith School of Business

Expertise

Go-to-market strategy

Demand generation

B2B SaaS marketing

AI content & translation marketing

Revenue growth

Brand building

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